SM Supermalls’ ‘Trash to Cash’ initiative empowers communities to build a waste-free future

Every first Friday and Saturday of the month, SM Supermalls transforms into a hub of sustainability through 
its nationwide ‘Trash to Cash’ (TTC) recycling market, where individuals can exchange recyclable waste for 
cash. This initiative, part of SM Supermalls’ Waste-Free Future campaign, has been a long-running program 
since 2007 that encourages waste segregation, recycling, and environmental awareness while also benefiting 
communities financially.

Held across 87 SM malls nationwide, the TTC program provides a convenient and accessible platform for 

shoppers, tenants, and local communities to participate in sustainable waste management. By ensuring that 

recyclables are properly sorted and repurposed, TTC actively contributes to the circular economy, reinforcing 

SM Supermalls’ commitment to responsible environmental stewardship.

Encouraging sustainable habits with tangible impact

The impact of TTC has been remarkable. In 2024 alone, the initiative successfully collected more than 12 

million kilograms of recyclables, generating a total of over ₱28 million in earnings for participants. This is 

equivalent to 204,000 trees saved if all recyclable wastes are paper or a reduction of 18,000 tons of carbon 

emission if all recyclable wastes are plastic. More than just a recycling initiative, TTC empowers individuals, 

organizations, and businesses by making sustainability a rewarding and community-driven practice.

“TTC is more than just a recycling program—it’s a movement that enables communities to turn environmental responsibility into real opportunities. By participating, people not only contribute to waste reduction but also 

gain financial incentives, proving that sustainability can be both impactful and rewarding,” said SM 

Supermalls President Steven Tan.

A caring call to action: Be part of the change

As climate challenges continue to grow, initiatives like TTC show that small actions, when done collectively, 

lead to significant environmental impact. By participating in this program, individuals can contribute to the 

fight against waste pollution, support the circular economy, and take a meaningful step toward a more 

sustainable future.

How to participate in Trash to Cash

With TTC locations spread nationwide, SM Supermalls provides convenient drop-off points where customers 

can properly dispose of materials such as paper, plastic bottles, and other recyclable waste. Joining the TTC 

movement is easy. Segregate your recyclable waste and bring them to any participating SM mall. You can visit the SM Supermalls official website for ways to contribute to a cleaner, greener future.