SM Supermalls’ ‘Trash to Cash’ initiative empowers communities to build a waste-free future

Every first Friday and Saturday of the month, SM Supermalls transforms into a hub of sustainability through
its nationwide ‘Trash to Cash’ (TTC) recycling market, where individuals can exchange recyclable waste for
cash. This initiative, part of SM Supermalls’ Waste-Free Future campaign, has been a long-running program
since 2007 that encourages waste segregation, recycling, and environmental awareness while also benefiting
communities financially.

Held across 87 SM malls nationwide, the TTC program provides a convenient and accessible platform for

shoppers, tenants, and local communities to participate in sustainable waste management. By ensuring that

recyclables are properly sorted and repurposed, TTC actively contributes to the circular economy, reinforcing

SM Supermalls’ commitment to responsible environmental stewardship.

Encouraging sustainable habits with tangible impact

The impact of TTC has been remarkable. In 2024 alone, the initiative successfully collected more than 12

million kilograms of recyclables, generating a total of over ₱28 million in earnings for participants. This is

equivalent to 204,000 trees saved if all recyclable wastes are paper or a reduction of 18,000 tons of carbon

emission if all recyclable wastes are plastic. More than just a recycling initiative, TTC empowers individuals,

organizations, and businesses by making sustainability a rewarding and community-driven practice.

“TTC is more than just a recycling program—it’s a movement that enables communities to turn environmental responsibility into real opportunities. By participating, people not only contribute to waste reduction but also

gain financial incentives, proving that sustainability can be both impactful and rewarding,” said SM

Supermalls President Steven Tan.

A caring call to action: Be part of the change

As climate challenges continue to grow, initiatives like TTC show that small actions, when done collectively,

lead to significant environmental impact. By participating in this program, individuals can contribute to the

fight against waste pollution, support the circular economy, and take a meaningful step toward a more

sustainable future.

How to participate in Trash to Cash

With TTC locations spread nationwide, SM Supermalls provides convenient drop-off points where customers

can properly dispose of materials such as paper, plastic bottles, and other recyclable waste. Joining the TTC

movement is easy. Segregate your recyclable waste and bring them to any participating SM mall. You can visit the SM Supermalls official website for ways to contribute to a cleaner, greener future.

SM Home Fair at SMX June 28-30, 2019

SM Home, which has become the go-to home store for consumers and designers/architects alike, will be holding its biggest home fair yet from June 28 to 30 at the SMX Convention Center Manila at the Mall of Asia Complex.

Vista Cinemas opens first and only MX4D Motion EFX Theater in the country at Evia Lifestyle Center

Mall-goers of the Metro South can now experience the best cinema experience available in the world. After the successful opening of its first movie theaters in Taguig, Vista Cinemas has opened to the public its second location at Evia Lifestyle Center in Vista City, Daang Hari. The four new movie theaters equipped with unique top-of-the-linefeatures are now ready to to redefine the movie-watching experience in the Southern Metro. Three of the four newly opened cinemas are fitted with the latest and the best in audio technology--Dolby Atmos -- which allows movie-goers to feel like they're part of every scene. Sound produced by the Atmos System is projected from every direction in the cinema and moves with the action on-screen – creating a one-of-a-kind movie experience.

Seamlessly Flip to Work or Play with the Newest ASUS VivoBook Flip Laptops

This upgraded, incredibly versatile, 2-in-1 device presents an abundance of modes that make the VivoBook Flip the perfect laptop for any and all occasions Nowadays, living in such a dynamic and fast-paced environment can make multitasking as daunting like never before. Needless to say, whether you are on the move from one engagement to the next, or rushing a presentation for your boss, or rather just simply capping the hectic day off by binge-watching your favorite show, one cannot deny the need for a powerful device that not only keeps up with your lifestyle, but can also be easily flexible to whatever your daily demands may be. And as if right on cue, ASUS Philippines marks the end for all such concerns and worries by introducing yet another computing innovation that will ultimately make multitasking become a whole lot easier – via its newest line-up of the lightest and strongest VivoBook Flip laptops yet. Coming in two much-awaited models, the TP301 and TP200, the latest ...

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