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SM Prime Champions Sustainability with Water for Tomorrow Campaign

Access to clean and potable water is one of today’s most pressing challenges, with rapid urbanization and 
population growth straining freshwater resources. United Nations (UN)-Water emphasizes that effective water management is crucial for society and the environment.


SM Prime Holdings, Inc. (SM Prime), a leading integrated property developer in Southeast Asia, has 

prioritized water conservation and management since the early 1990s—long before water stress and its link to climate change became widely recognized.


Through Water for Tomorrow, SM Prime’s water stewardship campaign, the company actively integrates 

climate resilience into its developments, ensuring responsible resource management while supporting the well-being of the communities it serves.


Sustainable water management

Water conservation measures and efficient management systems are embedded in SM Prime’s building 

operations. The company invests heavily in sustainable water management technologies to reduce freshwater 

use and the demand for municipal water supply. It has identified practical water usage and innovations to 

address the growing concern of water security. 


In 2023, SM Prime’s reported total water consumption amounted to 7.2 million cubic meters, with 61% of that consumed water being recycled. 


On average, more than 1 billion gallons of recycled water is used for mall operations. SM Supermalls uses 
recycled water for cleaning and sanitation, caring for its plants and landscaping, and cooling its air 
conditioning towers.  Efficient plumbing and innovative water-saving technologies with low-flow fixtures also regulate the mall’s water consumption. 

These practices have been scaled throughout the group. The SM Offices’ E-Com Centers in the Mall of Asia 

Complex have sewage treatment plants that recycle greywater. Aside from rainwater harvesting systems that 

help maintain its urban gardens, SM Development Corporation (SMDC)’s Sea and Shore Residences donate its discharged treated water to the greening of the Estates in the MOA Complex. 


As part of its water conservation program in Pico Sands Hotel, SM Hotels and Convention Corporation 

reduced its freshwater consumption by 36%, reaching 52% water reuse and 41% for Pico de Loro Beach and 

Country Club. Together with Hamilo Coast, SM Prime’s luxury and leisure estates in Nasugbu, Batangas, its 

water desalination plant has made significant impacts on water management and sustainable eco-tourism since 2010, ensuring that it services all developments that call Hamilo home. 


Protecting water resources 

SM Prime supports this year’s UN-Water World Water Day 2025 on March 22, which focuses on the theme 

“Glacier Preservation.” 


Halfway around the globe, glaciers play a critical role in the global water cycle.  Glacial ice is the largest 

reservoir of fresh water, holding about 69% of the world’s fresh water. With rapid glacial melting, altered 

rainfall patterns, droughts, and rising sea levels, the planet risks a water crisis that affects the most vulnerable.

Recognizing these challenges and the need for a reliable water supply, SM Prime continues to integrate water-
efficient systems in its property developments. This helps create public awareness and encourages responsible water use among mallgoers, tenants, employees, and communities. In 2023, SM Supermalls’ SM City Baguio 
rainwater treatment facility (RTF) was launched to help reduce dependence on freshwater sources. It has 
treated 17,000 cubic meters of rainwater into potable water and continues to operate and serve its host 
community. 

SM Prime’s Water for Tomorrow program plays a key role in SM Prime’s sustainability strategy, along with 

Net Zero by 2040 and a Waste-Free Future. 


“As businesses face growing water challenges, we must take action to secure our Water for Tomorrow,” said 

Hans T. Sy, SM Prime Executive Committee Chairman. “Water stewardship is an investment in our future. We must move beyond conservation and prioritize resource protection, waste reduction and water security for 

future generations,” he added. 


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