In an economy where micro, small, and medium enterprises comprise 99.6% of all registered business, navigating through commerce in the Philippines can prove to be a hefty lot. Much of it is headlined by the humble sari-sari store, where anyone can purchase every good imaginable at his cost and convenience. But right at the cusp of the information age, even our mom and pop shops would have to learn to grow to sustain their economic presence and performance.