PRESS RELEASE: Wireless services leader Smart Communications (Smart), the mobile subsidiary of leading telecommunications firm PLDT, posted strong growth in mobile data usage among its subscribers in the first half of 2015, fueled initially by a free Internet promo and then sustained by game-changing content and digital service offerings and the rapid growth in smartphone adoption. Mobile data traffic passing through Smart’s mobile network surged almost 170% year-on-year for the first half of the year. This means more users are accessing the Internet on their mobile devices, and are reaping the benefits of living the ‘Smart Life’ by communicating and consuming multimedia content and digital services wherever they go.