In a country where financial inclusion remains a critical challenge, Fuse Lending Inc., the official lending arm of leading finance app GCash, was recognized as a leader in reshaping the lending landscape with two prestigious awards for innovative and consumer-focused campaigns that break down barriers to financial inclusion and redefined the meaning of credit for unbanked and underserved Filipinos.
In the first half of 2024, Fuse's 'Learn to Loan' campaign gained the attention of the Tambuli Asia-Pacific Awards, resulting in GCash's lending arm receiving the Bronze Award for Champion for Humanity. Fuse's Learn to Loan campaign promotes responsible lending to empower Filipinos to achieve their dreams rather than drowning in debt.
Meanwhile, Fuse was also given the Silver Award for Best in Event Activation at the PR Awards Asia-Pacific for its theatrical performance, "Borrow for Tomorrow: A Play on Fair Lending.” The play showcased the commitment of Fuse and GCash to 'finance for all' by presenting fair and accessible lending options in the most relatable manner to the audience. Set in fictional Barangay Pag-asa, the play brought the message of financial empowerment to life, attracting over 200 attendees, including media, celebrities, and influencers. The aftermath of the event translated into over ₱561 million in additional loan disbursements and a noticeable improvement in loan repayments, reflecting a growing trust in GCash’s lending solutions.
“These awards are not just accolades for Fuse but are also a validation of our commitment to making finance accessible to all Filipinos. By transforming the stigma around borrowing, we are helping more people take control of their financial futures,” said Fuse head of growth marketing Zo Canaria.
As Fuse continues to innovate, its efforts are not just about lending money to customers but rather in making a tangible difference in the lives of Filipinos. Through programs like "Learn to Loan" and "Borrow for Tomorrow," Fuse is ensuring that more people have the opportunity to participate in the financial system, moving closer to the vision of a truly inclusive economy where everyone has the financial tools to achieve their goals.
GCash has disbursed more than PHP 155 billion worth of loans to over 5.4 million Filipinos, including those in the grassroots sector, namely, sari-sari store owners, public market vendors, and farmers, driving the financial inclusion agenda by providing accessible lending solutions that truly resonate with the everyday Filipino.
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