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SM Viyline MSME Caravan: Strengthening community ties at SM City Baguio

By Edel San
The much-anticipated second leg of the Viyline Micro, Small, and Medium Enterprises (MSME) 
Caravan is setto take place at SM City Baguio from February 19-25, 2025, bringing together an exciting array of MSMEs and community members for a dynamic shopping experience. This collaboration 
between Viyline and SM aimsto boost local businesses while promoting community engagement, and 
the event is poised to be a game-changer for MSMEs in the region. 


A highlight of the event will be the presence of Viy Cortez, renowned influencer and wife of popular 
YouTuber CONG TV. Known for her strong online following and influence, Viy Cortez will grace the 
opening ceremony, adding a touch of excitement and star power to the event. Her involvement in this 
initiative underscores the significance of the MSME Caravan as an opportunity to elevate the 
community. 

The Viyline MSME Caravan is more than just a bazaar—it’s a collaborative effort to strengthen the 
local economy, support budding entrepreneurs, and celebrate the diversity and creativity of the MSME 
sector. By bringing together small business owners, influencers, and community members, this event 
nurtures deeper connections and encourages greater consumer engagement. 

The success of the first leg of the Viyline MSME Caravan, held at SM City Bataan last January 22 - 29, 2025, has set the stage for a thrilling second installment, and this collaboration with SM City Baguio 
promises to take things to the next level. With the support of influential figures like Viy Cortez, the 
event is bound to attract a wide audience, further solidifying the importance of MSMEs in promoting 
community growth. 

The caravan continues to SM City Dasmarinas from March 19-30, after its SM City Baguio stop 
(February 19-25, 2025). See the full schedule at www.smsupermalls.com.


Empowering MSME success at SM Supermalls 
SM Supermalls champions MSME growth and sustainability by providing prime retail spaces and 
high-impact promotions. As home to the country’s largest MSME community, SM offers end-to-end 
support—from incubation to national expansion—ensuring that local businesses thrive in a highly 
competitive landscape. 
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