SM Cinema, the country’s largest chain of movie houses, has joined GMovies roster of theater partners, giving users of the mobile movie booking app a faster and easier way to buy tickets from any of over 300 SM theaters nationwide anytime at their convenience. For the SM Cinema partnership, Globe Telecom’s mobile money solution GCash will initially be the exclusive payment gateway for GMovies users. GCash will be used in tandem with ePLUS, SM’s integrated e-wallet and loyalty system to give SM Cinema patrons another way to enjoy the movies. At present, SM Cinema operates over 300 2D and 3D screens, 8 IMAX Theaters and 13 Director’s Club Cinemas for a total market share of over 50 percent. “We are always looking for ways to provide the best experience for our customers, thus, it is a big win for GMovies to have SM Cinema on board since it gives our users from all over the Philippines more options to choose from. With SM Cinema as a partner, GMovies now covers 77 percent of mo
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