Smart powers Plus63 Music & Arts Festival headlined by Kid Ink, Dada Life

Smart is kick-starting another year of dominating the music scene with Plus63 Music & Arts Festival, a powerhouse event headlined by hit American rapper and producer Kid Ink and Swedish act Dada Life set at Cebu Business Park on Jan. 19, Saturday

Coinciding this year with the highly anticipated Sinulog Festival week, Plus63 Music & Arts Festival is an annual event that aims to support local talents and musicians by giving them the opportunity to perform alongside the world’s top performers. Plus63 refers to the Philippines’ country code and numerical global identifier.

Previous headliners include Swedish House Mafia’s Steve Angello in 2016, Steve Aoki in 2017 and last year, Showtek, who performed before over 10,000 fans.

House meets hip hop

This year, hip hop meets house as hit American rapper and producer Kid Ink and show-stealing Swedish act Dada Life is sharing the stage with the country’s top beatmakers Ace Ramos, MC Pao, DJ Short, Victor Jao, MC Benson, DJ Rich Rubillar, and MC Mak G.

Kid Ink is known for his chart-topping singles, multi-platinum albums, and collaborations with artists like Chris Brown, Steve Aoki, Little Mix and Fifth Harmony. His first studio album Up & Away landed on the US Billboard 200, while his second album debuted at No.3 on the Billboard 200 with hits like Show Me featuring Brown and Iz U Down featuring Tyga. Kid Ink dropped his last studio album in 2015, and has since released a mixtape and an extended play record.

On the other hand, Olle Cornéer and Stefan Engblom formed Dada Life in 2006, and rose to popularity with their humorous stage antics and happy-go-lucky approach to music. Dada Life has released three studio albums with their second Gold-selling album, The Rules of Dada, reaching the Billboard 200. They also hold a Guinness World Record for the Largest Pillow Fight ever.

World-class music powered by country’s fastest LTE

The Plus63 Music & Arts Festival is just the beginning of a yet another star-studded and jampacked year for Smart Music Live as it sets out to bring more globally renowned music acts closer to Filipino fans.

All set for the festival? Get into the groove by streaming the music and videos of Kid Ink and Dada Life using Smart’s data-packed promos powered by Smart LTE, the country’s fastest LTE network as recognized by UK-based firm OpenSignal and certified by Internet testing and analysis leader Ookla.

Festivalgoers can hang out at the Smart Music Live Zone, which features Instagram-worthy installations that show top YouTube content you can enjoy with Smart's Video Every Day promo. As a big treat, subscribers who can also claim free Instagram printouts at the Smart Zone using the official hashtags #SmartPlus63 and #SmartMusicLive.

Smart customers can also get updates and get a chance to win tickets by following Smart’s official accounts on Facebook (www.facebook.com/SmartCommunications), Twitter and Instagram (@LiveSmart).

For ticket information, check out the Plus63 Festival official Facebook page at www.facebook.com/plus63festival and official website at www.plus63festival.com.

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