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FWD gets BGC grooving to cap nationwide “Live to Move” campaign

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With Filipinos now driven to achieve and experience more out of life, it's not surprising to see more and more people committing to a healthier and more active lifestyle.


Reacting to this growing demand, FWD Life Philippines—the fastest-growing insurer in the country today—has spearheaded the "Live to Move" movement, a nationwide wellness project inspired by the virtue that achieving better health is key in getting ready to live life to the fullest. The successful runs in Cagayan de Oro, Cebu, and Baguio this year drew huge support from medical partners and health organizations, which helped raise awareness and get more Filipinos from each region moving towards a healthier, more active way of life.


An active lifestyle allows people to enjoy the benefits of being always on the move. Hence, "Live to Move" is centered around the FWD Motion, a four-minute meta-workout especially designed by fitness coaches Jim and Toni Saret (“The Biggest Loser Pinoy Edition Season 2,” “Fit Filipino Movement”) to provide Filipinos the health benefit more akin to an hour's worth of exercise.

BGC gets grooving
On June 5th, FWD brought "Live to Move" back to where it all started: Bonifacio Global City. This event finale for 2016 held at the Bonifacio High Street Central Ampitheater, capped the campaign’s efforts to raise awareness on healthy lifestyle while expanding awareness for the brand and its advocacy.
“With Live to Move, our goal was to kick start a habit of exercise for everyone,” said Coach Jim. “As we bring ‘Live to Move’ back to Bonifacio Global City, we’re thrilled with the thought of having reached out to everyone from around the country, and showing them how they can embrace a healthier lifestyle with something as simple as the FWD Motion.”
Depending on the intensity of the routine and the number of repetitions, the work out is scientifically designed to burn as much as 600 calories through four primary steps: jump, squat, push up, and lunge.
Aside from learning the FWD Motion straight from coaches Jim and Toni, participants also get moving with other fun stations, such as Move to the Beat for hip hop, Move to Fight for Kickboxing, TRX, and Cardio, and Move to the Groove for Zumba.
Starting a bigger movement
The “Live to Move” campaign is in support of the Philippine Heart Association’s (PHA) 52100 advocacy. “It (52100 advocacy) is a simple guide to remind people of the essentials of good health, with each number representing a daily target: five (5) servings of fruits and vegetables, two (2) hours maximum recreational screen time, one (1) hour of moderate activity, zero (0) sugared drinks, and zero (0) smoking/second-hand smoke, ” notes PHA President, Dr. Alex Junia.
FWD conceptualized the idea of its ‘Live to Move’ campaign by placing an emphasis on lifestyle continuity and pursuit for passions, en route to empowering Filipinos to get ready to live their lives to the fullest. “Our goal is really to change the creative and passionate Filipinos' perception about pursuing multi-faceted and active lifestyles, and this campaign is one of the ways we’re setting this goal in motion,” says FWD Philippines President and CEO, Peter Grimes.

As a brand that’s all about making a difference, FWD Life Philippines is geared towards introducing fresh perspectives on insurance to Filipino consumers, by providing easy-to-understand products, aided by digital technology. Rounding up its nationwide campaign, FWD also reflects on its efforts to raise awareness about how Filipinos can truly achieve more and get ready to live through rewarding experiences such as "Live to Move."



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