Fluff Fuels are one type of RDF which are produced from shredded and compressed plastics, papers, and fibers. These are used as fuels in cement manufacturing, paper mill companies, or power companies in Japan. SM Prime Chairman of the Executive Committee Hans Sy, is positive that a partnership with GUNN will contribute to the waste reduction goals of the country. "Today, Japan's waste management and recycling technology is among the most advanced in the world. There is no better partner for SM because we do not just talk about being big, we make sure we do it; we do not talk about being environment friendly but we do take bold steps to save the environment. I am looking forward to growing with GUNN as among leaders in solving environmental issues in the Philippines."