Christmas is officially on at all SM malls nationwide with the launch of its “Merry SM Christmas 2015” campaign beginning this October. A premier holiday shopping destination, SM also wishes to continue its tradition of spreading cheer and the spirit of giving beyond the walls of the mall through this Yuletide campaign.
Beginning Thursday (October 1), all of SM’s 52 malls will be adorned with grand Christmas garlands, lights, and visual Christmas countdowns accompanied by continuous playing of well-loved Christmas carols. All mall decors are expected to be more thrilling as the season progresses with a series of special events lined up, including the Grand Christmas Centerpiece Launch, Toy Fair, Meet and Greet with Santa Claus and other popular characters, and the Grand Christmas Parade.
Aside from the picture-perfect decorations, the Merry SM Christmas campaign also shares with shoppers the “gifting” idea that aims to make the tradition of giving and receiving more meaningful.
“This holiday season, we would like to encourage our shoppers to make our gift-giving or ‘gifting’ tradition more memorable by doing it in three ways: gifting to family and loved ones; to the community; and to self,” said Jonjon San Agustin, SM Supermalls’ Senior Vice-President for Marketing.
“Christmas is the perfect time to reconnect with our families and loved ones who deserve nothing but the best from us and also reward ourselves with the things that we’ve been wanting to have,” San Agustin explained. “But what completes the Filipino Christmas gifting idea is the choice of sharing the joy of Christmas to our less fortunate brothers and sisters. We at SM offer this opportunity for our shoppers to give back and make a child happy through the SM Cares Bears of Joy charity program.”
“With the gifting idea in mind, we can do all our planning and early shopping of Christmas gifts more purposive and truly worthwhile. Now, we have a three-question gift guide always at hand: Is this gift for my loved ones, for myself, or for charity?” San Agustin quipped.
Merry SM Christmas will be celebrated by all SM malls nationwide from October 1, 2015 to January 10, 2016.
For more updates about this year’s “Merry SM Christmas” campaign, visit SM’s official Christmas microsite and follow its official social media accounts at Facebook, Twitter, and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through Viber. Shoppers can actively share their holiday merriments inside the SM Supermalls by posting their photos on social media and adding the hashtag #MerrySMChristmas2015.
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