Christmas is officially on at all SM malls nationwide with the launch of its “Merry SM Christmas 2015” campaign beginning this October. A premier holiday shopping destination, SM also wishes to continue its tradition of spreading cheer and the spirit of giving beyond the walls of the mall through this Yuletide campaign. Beginning Thursday (October 1), all of SM’s 52 malls will be adorned with grand Christmas garlands, lights, and visual Christmas countdowns accompanied by continuous playing of well-loved Christmas carols. All mall decors are expected to be more thrilling as the season progresses with a series of special events lined up, including the Grand Christmas Centerpiece Launch, Toy Fair, Meet and Greet with Santa Claus and other popular characters, and the Grand Christmas Parade.