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SM celebrates longest Grandparents' Day

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As a sign of solidarity with the Filipino family's inherent respect for elders, SM Supermalls gives its shoppers the longest Grandparents' Day celebration, where grandmas and grandpas take the spotlight in all of SM's 52 malls nationwide for two whole weeks.

From August 31 up to the actual Grandparents' Day on September 13, SM malls will have their "Grand Gifts and Treats" activities where special treats and discounts are offered by various mall tenants during the whole two-week celebration.


A "Grand Memory: I Love You Lolo & Lola" photo wall is also installed as an attraction for all families. It is a special spot where families can capture their precious bonding moments with their elders while inside their favorite SM malls. Also not to be missed is the "Grand Market" activity which will happen in select malls from September 7 to 13. It is a bazaar showcasing items produced by grandparents.

Come September 12, at 7am, a "Grand Walk" warms up the grandparents for the days with special exercises and a massage therapy session conducted by accredited Red Cross volunteers. Registration for the activity is open to 60 years old and above.

Finally, on Grandparents' Day (September 13), all SM Supermalls will go full force to delight all grandfathers and grandmothers with dining offerings, entertainment, and event gadgets and technology products.

Setting the mood right are the malls' 9am Thanksgiving Mass for Grandparents, where the priest will administer a special blessing for grandparents and grandchildren, who will offer flowers to their lolos and lolas.

SM Cyberzone will have an all-day play gaming event at SM Dasmariñas, SM San Mateo and SM Masinag.

A "Grand Music" event will serenade the senior SM shoppers with oldies but goodies tracks that will not only make them reminisce about the good old times, but also introduce the timeless music to their grandkids.

To capture all the special bonding moments of the families celebrating in their favorite SM malls, a special Grandparents' Day photo booth will also be present per mall on the actual Grandparents' Day on September 13. 

In SM Supermalls’ social media assets, several Grandparents' Day online promos will be ran from August 31 until September 13.

Shoppers can visit SM Supermalls' official website at www. smsupermalls.com; follow its official social media accounts on Facebook, Twitter, and Instagram; and get an insider access to all the fun happenings at SM Supermalls nationwide through Viber Public Chat. Customers can tweet their thoughts, upload and share photos while celebrating Grandparents' Day inside the SM Supermalls, then use the season’s official hashtag #GrandparentsDayAtSM.
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