OPPO ranks third in YouTube Ads Leaderboard for 2nd half of 2017

OPPO Philippines, the No.2 smartphone brand in the Philippines, recently received the recognition of achieving third in the YouTube Ads Leaderboard in the Philippines for the 2nd half of 2017 with its OPPO F5 – Capture the Real You video commercial.

The YouTube Ads Leaderboard is a bi-annual list of the video platform’s top 10 ads in the Philippines that capture the hearts of Filipinos through popularity and promotion. More than just reaching views, engagement and likes, the recognition aims to foster more meaningful ads, relationships and challenges the industry through masterful storytelling.

The OPPO F5 Capture the Real You is a 30-seconder commercial with a natural approach towards product benefit, fronted by OPPO endorsers Alden Richards and Sarah Geronimo. The commercial shows Alden and Sarah looking at their old and unnatural selfies inside a museum, creating curiosity and doubt.

But with the OPPO F5, its new Artificial Intelligence Beauty Technology accurately detects your skin and adjusts the selfie experience per individual. Thus, resulting to a more natural looking selfie that is flawless and doesn’t mask the real you.

The said commercial was also the first material of OPPO combining two endorsers (Alden Richards and Sarah Geronimo) leading to more buzz among the fanbase. As a result, the OPPO F5 commercial reached more than 4.6M views in YouTube as of date and the most viewed ad of OPPO Philippines to date.

“OPPO is a very young brand in the Philippines as we are just about to turn four this 2018. Our shift towards more relevant ads makes us more favorable among consumers especially the youth who are digitally attached and captured by platforms like YouTube. We will continue this trend by listening to our consumers and provide them content that is relevant to all,” said Eason de Guzman, OPPO Philippines Public Relations Manager.

The OPPO F5 was launched last October 26, 2017 garnering more than 33,000 unit sales on its first week, and a consistent top seller in the mid-range smartphone category since launch, according to the ranking of nationwide smartphone dealer Memo Xpress.

Scientific fact: Women are more attracted to men with facial hair

Science says it. Men with facial hair are more attractive. A study in the 70s and two more recent ones conducted by Neave and Shields in 2008 and Dixson and Brooks in 2013 all came up with the same conclusion: Most women find men with a stubble or a five-o’clock shadow very, very attractive. Although the women’s perception of male attractiveness changed according to the amount and length of men’s facial hair, most women in the study found men with a moderate amount of facial hair to be the most attractive. Some women did prefer men with no facial hair, but to the majority, men with no facial hair were not very attractive and seemed the least likely romantic partners. Women perceived full bearded men to be aggressive, more mature and a bit too much to handle.

Thinning hair problem? 5 ways to deal with your hair loss dilemma

Losing lots of hair each day? Starting to have bald patches on your head? One of the most fearsome thoughts for both men and women is the prospect of thinning hair. Though hair loss occurrence is higher among men, women are not exempted from this problem. According to studies, roughly 30 percent of the adult population suffers from some degree of hair loss, which can lower one’s confidence and cause anxiety. If hair is one’s crowning glory, balding hair can be a real nightmare.

Your UnionBank Mastercard may be the key to a brand-new BMW

Union Bank of the Philippines (UnionBank) Mastercard credit cardholders, this is for you! UnionBank has teamed up with BMW for a Mastercard-exclusive raffle that is sure to enhance your credit card usage. Through this UnionBank Mastercard promo, cardholders can get a chance to drive home a brand-new 2023 BMW X1 simply by using their UnionBank Mastercard credit card!

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